Itunu Cole Itunu Cole
FastFleet

A mobile platform for convenient, safe, and flexible car rentals for all.

FastFleet app home screen shown on a phone, on a stone pedestal
My Role
UX Design, Research and UI Development
Year
2024

What is FastFleet?

Fastfleet is a mobile car rental platform that offers flexible, affordable, and safe transportation for everyone. From quick trips to extended rentals, it provides vehicles tailored to your needs, with GPS tracking and seamless mobile payments for a smooth, reliable experience.

FastFleet
FastFleet ride tracking screen showing arrival time and driver details
Design process diagram: Research and Analysis, Concept Development, Wireframe and Prototyping, Visual Design, Design Iteration, User Testing
User research questions and response statistics
Defining the problem: two problem statements and their context

Goals To Solve

Fastfleet aims to close transportation gaps by offering flexible, safe, and affordable car rental solutions for all.

Target Audience

Who are we building for: tourists, local professionals, local residents, and delivery service providers

User Personas

Fastfleet serves a diverse range of users, from everyday commuters and tourists to business travelers and local entrepreneurs.

Two user personas: Chinedu Okafor, a bank manager, and Bukola Jubril, a student
Competitive analysis table comparing Fastfleet features against Avis, Treepz, Sixt, and Bolt
SWOT analysis: strengths, weaknesses, opportunities, and threats

Information Architecture

Fastfleet organizes its app structure to ensure seamless navigation, easy access to features, and an intuitive user experience.

Scroll horizontally to explore the full flow →

User flow diagram: from splash screen and onboarding through login, home, trip booking, and delivery flows
Low-fidelity wireframes mapping FastFleet's core screens

Home Screen

FastFleet home screen

Fastfleet home screen serves as the central hub for all services, including Daily Commute, Business Rides, Tourist Rentals, and Deliveries. It prominently displays the user's wallet balance with an easy top-up option, ensuring quick access to funds. Below, users can browse curated car listings such as Hot Deals and other featured offers, making it simple to explore and book the right vehicle for any need. The layout is clean, intuitive, and designed for effortless navigation.

Flow: booking a ride and filtering, shown across a sequence of connected phone screens
Delivery: flow across six phone screens
Booking history screens: active, upcoming, and ride history

Profile

Profile menu screen showing account options
Profile details screen showing name, email, and phone number

Conclusion

Fastfleet was about more than creating a car rental app, it was about solving real mobility challenges for a diverse range of users. By understanding the needs of commuters, tourists, business travelers, and local entrepreneurs, we built a solution that is flexible, safe, and easy to use. From a clear information architecture to intuitive low-fi designs, every decision aimed to simplify the journey from discovery to booking. Features like category browsing, smart search, filters, wallet balance, and seamless top-ups work together to deliver a smooth, reliable experience. The result is an app that doesn't just move people from place to place, but helps them navigate life with confidence and convenience.