Hi, I'm Itunu —

I design digital experiences. I'm also curious about everything that comes next.

Senior Product Designer Creative Strategist AI Product Builder
Portrait of Itunu Cole
United Kingdom

The story so far

My Journey

2018 Where it started

I started designing because I was curious about how digital products worked.

What began as an interest in product design slowly became something much bigger. I became fascinated by the idea that a screen could change how someone understands something, completes a task, makes a decision, or experiences a service.

This was the beginning.

01 The early years — what I learned

I learned that good design isn't about making things look good.

The more I designed, the more I realised that the hardest part wasn't choosing colours, creating beautiful interfaces, or learning another design tool. It was understanding the problem behind the screen.

I learned to ask better questions, understand people, simplify complexity and design with purpose. The pixels were only part of the job.

02 The evolution — how I changed

I stopped thinking screen by screen and started thinking product by product.

My experience pushed me beyond simply creating interfaces. I became more interested in systems, strategy, user journeys, interaction, visual language and the decisions that make a product work.

That shift changed the way I approach design. I don't just ask: "What should this screen look like?" I ask: "Why does this need to exist, and how should it work?"

Now Today — where I am

Today, I'm a Senior Product Designer, Creative Strategist and AI Product Builder.

I bring together product thinking, UX, visual design and experimentation to create digital experiences that are useful, thoughtful and memorable. I'm comfortable moving between the big picture and the tiny details — from understanding a problem and shaping a product direction, to designing the interface and interaction itself.

And I'm still learning. Because I don't think being a designer means eventually knowing everything. It means staying curious enough to keep asking better questions.

Next Where I'm going

I'm interested in what happens next.

The future of design isn't going to be defined by interfaces alone. I'm interested in AI, emerging technology, speculative design and new ways of interacting with digital products.

I want to explore what products could become when designers aren't just designing today's solutions, but imagining what people might need tomorrow.

I'm not finished evolving. I'm building toward what's next.

How I think, not just what I use

The things I bring to the table

I think in

  • Product strategy
  • Systems
  • User needs
  • Problem solving
  • User journeys
  • Big-picture thinking
  • Product thinking

I make

  • Digital products
  • UX / UI
  • Prototypes
  • Design systems
  • Interactions
  • Visual identities
  • Digital experiences

I explore

  • AI
  • Emerging technology
  • Speculative design
  • Creative technology
  • New interaction models
  • Experimental experiences

A glimpse behind the screen

designer.exe

designer.exe — running
curiosityalways running
ideastoo many tabs open
problem solvingactive
coffeeoptional
design modeenabled
new ideasconstantly loading…

The quick professional reference

Experience

2025 — Present Senior Product Designer & Creative Strategist Digital Design Projects
2024 — 2025 Senior Product Designer PureLife Health
2023 — 2024 Senior UI/UX Designer Movam Technologies
2021 — 2023 Product Designer Itel Nigeria
2018 — 2021 Product Designer Kegomall — Where it all started

Want the short version? The full breakdown of roles, tools and outcomes is one click away.

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